HOW ANKER IS BEATING APPLE AND SAMSUNG AT THEIR OWN ACCESSORY GAME

The steady rise of the company’s profile is proof that it’s possible to meet one very specific consumer need and ride that wave as it continues to ripple out to other markets.

As long as battery technology remains stagnant, there will continue to be a lucrative incongruity between exciting new products and their battery life.

This piece from The Verge documents Anker‘s ascension in the portable charging market on Amazon, and how speed and versatility are central to the success of their products and the longevity of their business.

Read on for a lot of great insights into the smart decision making behind Anker’s success, and a look at how they are planning to grow their business in the future.