PBS Kids releases baby’s first HDMI dongle

The key with the PBS Kids Plug & Play stick is that it offers way more than just streaming episodes of Clifford the Big Red Dog or Thomas & Friends. It also has games and exclusive content. What’s more, you can access it without an internet connection.

Pretty cool move from PBS Kids. Niche as it may be, there is a lot of value in exploring new ways to place your content at the intersection of the physical and digital worlds of your audience, particularly when it can be associated with a particular time or place in a person’s life…as long as all the necessary adapters keep coming out.