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Behind The Crash Of 3D Robotics, North America’s Most Promising Drone Company.

Drones may still prove to be invaluable pieces of consumer technology like personal computers or smartphones, but the outlook for 3D Robotics is now cloudy and bleak. In 12 months, the company has gone from an industry leading U.S. drone startup to an organization struggling to survive–the result of mismanagement, ill-advised projections and a failed strategy that relied on a doomed flagship drone. As a result, 3D Robotics has laid off more than 150 people, burned through almost $100 million in venture capital funding and completely changed its business strategy.

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Intense long article at Forbes, looks like 3DR is getting out of the hardware biz and focusing on software for drones.