TV companies join Sky in Drone Racing investment » Digital TV Europe.

A raft of international TV and media players have invested in the Drone Racing League. Yesterday pay TV platform Sky said it was sinking US$1 million into the Drone Racing League, and later in the day the DRL announced the other partners in its US$12 million funding round. ProSiebenSat.1, MGM and A+E backer Hearst are among the investors. Individuals investing include former MTG Digital chief Rikard Steiber, who is now an SVP at HTC’s VR division Vive, Machinima co-founder Allen Debevoise, and Matthew Bellamy, lead singer of the rock band Muse. As well as the US$12 million injection of funds, the DRL has secured broadcast and distribution deals with some of its new investors, as well as third parties, MGM boss and super producer Mark Burnett will work up new unscripted TV shows based on DRL races, technology and pilots.

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Huh, here’s DRL’s website and video. Likely TV, VR footage from pilots, perhaps a hardware company being a major sponsor (GoPro, DJI, 3DR, etc?)…