Facebook acquires modular consumer hardware maker Nascent Objects | TechCrunch.
Facebook has acquired Nascent Objects, a small California startup founded in 2014 that focuses on creating a modular electronics system that consumers could use to build their gadgets, using reconfigurable components including batteries, camera, sensors and more. The startup worked with design firm Ammunition (also responsible for the design of Beats products pre-Apple acquisition) to create its original products prior to being picked up by Facebook.
Here’s the statement from the CEO… (the photo is only renderings? … some video here).
Nascent Objects was founded on the principle that product development shouldn’t be so hard. That’s why we created the world’s first modular consumer electronics platform – to make product development fast, easy and accessible. By combining hardware design, circuitry, 3D printing and modular electronics, our technology allows developers to go from concept to product in just weeks, much faster and less expensive than traditional methods.
That’s also why we’ve decided to continue our mission at Facebook and Building 8. We’re excited to build products that can open the world to everyone and create on a scale we couldn’t have imagined before.
People have become used to the idea that with software, you can have whatever you want, whenever you want it. We want to make this happen with hardware – and we think Facebook is the best place to make this a reality.
We’d like to thank our investors Orestone Capital, Co-Creation Capital, early customers, design partner Ammunition, and advisory board for their steadfast support.
We look forward to getting started with Facebook!
–Baback Elmieh, CEO
The weird thing is they removed their twitter account too. The CEO’s Twitter is still up and he was at Google working on Ara, “CEO @NascentObjects. Formerly@GoogleATAP technical program lead & CEO Human Engines” — huh, so maybe he left Google, started this, then had Facebook purchase the company?
Huh, interesting – so Facebook now has a Google Ara like effort/device? However (see recent post) – “Google shelves plan for phone with interchangeable parts”.
Aaaaand, here was/is Buglabs.