Dyson “brings engineering to life” with new London store – Design Week Design Week.

The space is spread over two floors – the ground floor features white plinths presenting the portfolio of products, including the Dyson Pure Cool Link purifier fan, the Dyson 360 Eye robot (robot vacuum cleaner), Supersonic hairdryer, and the Cu-Beam lighting range.

The space will also be used for engineering workshops for school children during holidays, hosted by the James Dyson Foundation.

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Dyson is straight up selling “engineering” for the premium price of their offerings, this “retail” store can help show their work. For maker businesses, guides, videos and live streaming can show your work, as you work and as you create and deliver products.