Daily tips and tricks from the experts at Adafruit!
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StrictlyVC – July 27, 2016.

In the context of early-stage investing, what’s something that you believe that isn’t necessarily a popularly held point of view?
I think that most hardware companies should never take venture money. If you walk down the aisles of a Best Buy or a Target, nearly all those products were never venture backed. Do not feel pressured to measure your success as your ability to raise venture capital. If your product has the ability to be a Trojan horse for a much larger recurring revenue or network-effect-driven business, it might be worth pursuing venture investment.

I like to think of entrepreneurs as fire starters. You can build a fire with brush, then twigs, then branches, and while it might take a while, the flame is sustainable. Meanwhile, venture capital is like gasoline. If your fire is not built to consume the fuel, it can [destroy your business].

Read more and more about Ross and the fund here.

Good advice.