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Facebook allows U.S. users to create fundraisers for nonprofits – San Jose Mercury News.

On Thursday, Facebook will start testing a tool that allows people nationwide to create fundraisers for some U.S. nonprofits. About 100 nonprofits have signed up and been approved by Facebook to participate. “Raising awareness plays into the fundraising mix so we think this new tool will be very impactful,” said Lisa Blaney-Koen, senior associate director of e-strategy for the Alzheimer’s Association, which is part of Thursday’s launch. “If people are telling their own personal story about how Alzheimer’s has affected them and are fundraising for the cause that resonates in a very potent way.”

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First up fundraisers for nonprofits, then maybe crowdfunding?