Before you work with a marketing service, consider this — Kickstarter. This is direct advice from Kickstarter, good overview and good advice –

Over the last few years, we’ve seen so many new companies and services dedicated to helping creators at each and every stage of running a project. We list creator tested and recommended services on the Creator Resources page, but there’s still a huge question that we’d like to address: What about all of those companies that promise new backers, tons of pledges, and great exposure?

For most projects, these services aren’t necessary. And with a bit of planning and forethought, there’s a lot that you can do on your own. To help you, we wrote a series of blog posts to help you think strategically about sharing your project. We highly recommend reading our posts onbuilding a contact list, drafting messaging, engaging press, and building a team.

If you’re considering working with a marketing service, here are a few questions that you should ask yourself (and them) first.

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