Welcome to the future of faster. Introducing The PUMA BeatBot – a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.

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This is PUMA ad/concept we saw and thought was clever, however – since drones are popular now, perhaps little racing robots will be next to “race” against top competitors and more on a track.