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Style Code Live. Amazon’s DAILY live show started last week and is on every weeknight at 9pm ET.

Join us for the premiere of Style Code Live! We will bring you the latest trends in fashion & beauty each weeknight at 9 ET | 6 PT. Tonight Danielle Bernstein from WeWoreWhat reveals her three fashion must-haves for spring. Plus, we’re talking about red lips – the beauty look of the moment. Watch and chat live with our hosts! This live stream is best viewed on laptops, desktops, and tablets.

Shows here.

Read more @ Variety – OK, this is in the maker business newsletter today because this is the new normal, Amazon bought Twitch.tv and this might be part of a series of long-form live shows that have a shopping built in. Some of the media is calling it “QVC for the YouTube generation“. If this show works out, you can imagine other segments/shows doing a daily live. Up next would be gadgets, DIY and more. It’s not if now, it’s when. Why should Amazon advertise when they can be the content and keep a buy button a few millimeters away from content?