E-Commerce: Convenience Built on a Mountain of Cardboard – The New York Times.

In 10 major regions, Google Express delivers in a little less than two hours from dozens of stores — including toys, drugs, hardware and pet supplies. Postmates, a San Francisco start-up, promises deliveries in less than an hour. It dropped off nearly one million packages in December.

Over all, the $350 billion e-commerce industry has doubled in the last five years, with Amazon setting the pace. Its Prime membership service has grown to more than 50 million subscribers, by one estimate. (And its new faster service, Prime Now, can “get customers pretty much anything in minutes,” its website says).

Uber calls its new UberRush service “your on-demand delivery fleet”; Jet Delivery offers “white glove” service in less than two hours; Instacart can deliver groceries to your door in less than an hour.

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This is the new normal, so packaging should be minimal in every way possible.