How Free Returns and Exchanges Are Affecting America’s Retailers @ The Atlantic.

One analysis from Granify, an online-retail consultancy, showed that a favorable return policy trumped even attractive prices when it came to online purchasing decisions.

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Just like everything else in retail, the impact of returns is much bigger during the holidays. The National Retail Federation estimates that returns will add up tosome $260 billion this year. And according to Marketplace, of the 600 million packages delivered between Thanksgiving and Christmas, about 10 percent, or 62 million, are expected to be returned in January.

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Generally speaking we’ve found that good documentation, tutorials and a support forum with engineers keeps the returns to practically zero, a lot of the successes have been constantly imaging yourself as the customer and how, where and why to do things.