5 Venture-Capital Tips for Hardware Startups.

For years, nearly every venture capitalist in Silicon Valley had an unspoken, and sometimes explicit, “no hardware” rule. Although this has changed in the past few years, nearly every report, infographic, and blog that discusses funding trends is driven by software. When it comes down to it, nearly 90 percent of new startups are still software focused.

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Understand what’s central to manufacturing your product, and be involved in those functions.
Build a Trojan horse.
The core team should reflect the core product.
Always recruit top talent.
Consider the implications of your product beyond the surface.

Easier said than done, however – good article to read if you’re going to talk to a VC as it’s authored by a VC.