The Content Marketing Handbook a 30,000+ word blog post about content marketing & 6 page PDF summary.

It contains everything we know about how to make content and get it to spread on the Internet. It’s the story of Priceonomics, and how we built a business turning data into content. It started out as a brief handbook we gave to new Priceonomics writers; now we’ve expanded it.

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Good information is advertising, for maker businesses – the documentation, tutorials and videos you provide for your products and services is your advertising.