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Buy a stake in Raspberry Pi add-on firm – Electronics Weekly.

The Sheffield-based company is raising the money to expand its business into the rest of Europe. Pimoroni manufacturers more than 40 mini-PC accessories in-house in Sheffield and sells its products through its online shop along with products sourced from other DIY electronics companies around the world. It is a large UK seller of products from New York-based electronics firm, Adafruit.

From a seed investment of £15,000 from friends and family, the firm’s grown 80% year-on-year to achieve a turnover of more than £1.5m.

Read more & investment website here. Some sales stats were posted up in the forums too.


With respect to Pibow sales the majority have been to our wholesale customers so don’t reflect full retail price (£10.79 ex VAT for Pibow / £7.08 ex VAT for Pibow Coupe) in our revenue figures. We offer our distributors 35-40% margin on our products:

Here’s the breakdown of our Pibow sales channels:
– Pibow only direct sales: 28,369
– Pibow (kitted into a starter kit or with a Pi) direct sales: 7,647
– Wholesale: 90,359
Our top five big hitters for direct sales (http://shop.pimoroni.com) this past year have been (figures are gross sales):
– Raspberry Pi (B+ then 2) with Pibow Case: £152k
– Raspberry Pi (B+ then 2) Starter Kit: £116k
– Raspberry Pi 7″ Touchscreen Display with Frame (launched start of September ’15): £35k
– Picade (launched end of July ’15): £26k
– Pibow: £30k
We’re seeing great results from Picade – our initial run of 250 units sold out in a month and expect it will do well in the run up to Christmas.
Other notable products (sales for past 3 months – Aug ’15 thru Oct ’15):
– Raspberry Pi Official Display Frame (launched Sep ’15) – sold 5,300pcs
– Piano HAT (launched Jul ’15) – sold 495pcs
– Explorer HAT (launched Feb ’15) – sold 454pcs
– Display-O-Tron HAT (launched Oct ’14) – sold 383pcs
– Unicorn HAT (launched Oct ’14) – sold 315pcs

Apologies for these figures being past three months only. We moved to a new wholesale order system in July so the data is fragmented before then. I’ll look at pulling in the information from historical invoices.