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Google abandons plan for a retail store in New York City @ Crain’s New York Business.

Google has abandoned plans to open its first-ever retail store in New York City. The company is trying to sublease a 5,442-square-foot SoHo space it leased last year, and wants$2.25 million annually in rent for it, according to sources.
The decision to abandon its retail store came after the Internet giant spent $6 million renovating the 131 Greene St. location. The outpost was supposed to be one of Google’s first stand-alone stores in the U.S., putting it in direct competition with Apple, which has a host of brick-and-mortar shops that showcase and sell its products in the city, as well as other tech firms with a retail presence. Just last week, Microsoft opened its flagship store on Fifth Avenue.

Read more. Where is the big opportunity for Google? Nest, home automation is a mess, try and figure out: Nest cams, Nest thermostats, Nest smoke alarms and a router (Google OnHome) and toss in a phone, Wi-Fi networks and remote access – you need an in-store experience for that and it’s going to take time. A stand alone Nest store is where progress could be made for the connected home “sell”.


A few blocks from this not-Google store is the littleBits pop up store, there’s also a couple 3D printing stores in NYC (however, MakerBot recently closed).