Five Techniques I Learned from the Glowforge Launch — Other Machine Co. — Medium. An Open Letter from One Hardware CEO to Another by
Danielle Applestone.

You and I both know that a funding campaign is just the beginning of the work, but I was so impressed with your campaign and learned so much from it that I want to recognize why I think it worked so well. There were so many subtle, clever, and key features of your launch that stuck out to me, and they all added up to something that we could all learn from.