4 Billion-Dollar Opportunities for Hardware as a Service — Point Nine Land @ Medium by Rodrigo Martinez –

As a quick reminder, in our thesis for Hardware-as-a-Service startups, we are looking for:

• Subscription/recurring business models
• Online direct distribution channels – content marketing, SEM, etc.
• Products that are almost software – where most of the intelligence is on the software side, not the hardware device.

Here, I want to share some areas where we think there might be great opportunities to be captured:

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