Tomasz Tunguz’s “The Characteristics of a Billion Dollar Consumer Hardware Startup”–

Because GoPro is the first sizable consumer hardware IPO in eons and because the startup world has a blossoming hardware segment, I thought it would be interesting to compare and contrast a top consumer hardware startup with the benchmarks of public SaaS companies using GoPro’s S-1. I have three goals with this analysis. First, to understand GoPro’s business better. Second, to benchmark GoPro’s capital needs, capital efficiency and attractiveness to investors. Third, to draw conclusions for other hardware startups.

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